Range Rover Reborn marks the return of the popular 70s vintage SUV

Any day is a good day to buy a Range Rover Classic. Nowadays, that is even truer, due to the vintage SUV fever that’s been rolling in the classic cars segment.

Building on that excitement, Land Rover has unveiled the Range Rover Reborn project, in which ten 1978 Range Rovers in Bahama Gold were restored. Preserving the original features that made them some of the most iconic and enduring of their kind, the British models offer a four-speed manual transmission and are powered by a 3.5l, V8 engine, boasting 132hp and a max torque of 186lb ft at 2,500 rpm.

Introduced at the Salon Rétromobile, Paris, in February, the restored vehicles took between six months and a year to be ready. That’s the time it takes for the company’s special division to find rare and well-preserved units, clean them, repair them and fabricate new parts, if it comes to that. In the end, a plaque is included, attesting the Range Rover was fully restored and certified by Land Rover Classic.

According to Tim Hannig, director of Jaguar Land Rover Classic, driving the new vintage SUVs offers a sense of freedom, because of the wide space and high roof in the interior. A feature that retrieves the Range Rover spirit from the early 70s, when it was introduced as a way to penetrate the American market and compete against heavyweights, such as the Jeep Wagoneer or the Ford Bronco.

The production cycle lasted until 1996 but its legacy lives on, greatly due to the aforementioned enthusiasm over vintage SUV and overland vehicles. According to Hagerty, the global leader in classic car insurance, since 2008 there has been a 150% increase in the offer of those cars at auctions, with their value going up 31% and the number of company insures growing roughly 65%.

McKeel Hagerty, President and CEO of Hagerty, has an explanation for such an exponential success: "With so many young collectors opting for modern SUVs as their daily drivers, we're seeing a shift in perception of what makes a vehicle cool. Broncos, Land Rovers and other similar vehicles from the '60s and '70s were, for the most part, once seen as utilitarian. But vintage SUVs are becoming more and more collectible, and it appears that trend will continue".

Not surprisingly, Range Rovers are here to stay. After all, back in their day, the legendary off-roaders were praised for their construction, even being exhibited at the Louvre. Today, they’re also perceived as new vintage motors suitable for modern lifestyle adventures. That’s why we at Legacy Overland like them so much and included them in our models, along with Toyota Land Cruisers FJ and BJ 40s and 45s, Land Rover Series II and III, and Defenders. These historic vehicles align with our timeless values of craftsmanship, high quality build and endurance.

We’ll be thrilled to build one for you according to your specifications. Be sure to get in touch and ask us how!


All images are courtesy of Jaguar Land Rover